The Front Row
The Front Row is a grassroots music and culture platform with one mission, to get more people into live music and give emerging talent the spotlight they deserve.
Built from the belief that the future of music lies in the hands of the unsigned, the self-made, and the underrepresented, we’re here to help people discover their new favourite artists before they hit the big time.
We write with passion, not pretension. From sweaty basements to festival side stages, if there’s something worth shouting about, you’ll hear it from us first. Expect punchy gig reviews, no-nonsense artist spotlights, bold editorial features and weekly roundups designed to make music discovery fun again.
Founded by Adam Graver, a lifelong music obsessive and marketing strategist with a serious soft spot for indie bangers and venues that smell like Red Stripe, The Front Row began as Halfway 2 Nowhere and evolved into what it is today: a platform driven by curiosity, commitment, and a deep love of the scene. Adam’s vision was simple, build something that inspires the next generation to take chances on new music, not just fill arenas for the same five acts.
We're not a PR machine. We’re not chasing trends. We care about the songwriter, the story, and the spark that makes a band special, and we back it.
If you're an artist, manager, label, venue or PR who believes in that too, we’d love to work with you.
Gig reviews. Artist features. Full-length editorial. No fluff. No filler. Just the stuff that matters.
